We put Behavioral Economics to work

Combining psychology, economics, and neuroscience research, Behavioral Economics is a Nobel prize-winning field that more accurately explains and predicts behavior. It helps us decode human hardwiring, decision-making, and action-taking, and it produces a toolkit of rich insights and practical tactics.

As experts in applied Behavioral Economics, we put those cutting-edge insights and tactics to work. We assess your organization’s problems through a behavioral lens and identify unique solutions that are both research-backed and practical, academic and tactical— taking your initiative’s success from a possibility to a probability.

We’re raising the bar on Behavioral Intelligence

We’re inspired and humbled by the insights that the field of Behavioral Economics continues to provide— insights into our shared, human patterns of thinking and acting. We accept that we, humans, are not perfectly rational by nature. That our brains are fantastic and flawed, and that our daily decisions are influenced by our emotions, our social norms, our built-in cognitive biases, and our immediate environments. In fact, this knowledge empowers us. 

 

We’re motivated to work with the fact that our brains have limited capacity and attention, and that they often make decisions on autopilot— instead of fighting against it. We’re motivated to sharpen our own abilities by identifying the decision and behavior traps that undermine our own goals and working to avoid them. But mostly, we’re motivated to champion a shared understanding, language, and skill-set within our partners’ organizations. Our mission is to help raise the bar of our collective Behavioral Intelligence (BQ).

The BeThink team

We use our practical skills and academic training in the fields of Behavioral Economics, Business Strategy, Design & Marketing, Adult Learning & Curriculum Development, and Public Health & Medicine to help you innovate, change, and achieve.

Adam King

Co-Founder | CEO

Adam King

Co-Founder | CEO

Ph.D. (c), MBA, MPH

Adam is a systems strategist and behavior-change specialist with experience leading organizational transformation and CX innovation initiatives globally in the private, public and non-profit sectors.

Jay Nichol

Co-Founder | COO

Jay Nichol

Co-Founder | COO

MBA

Jay is formally trained in both psychology and business strategy. He brings 15 years of experience in leadership, organizational transformation, and customer experience design to the BeThink team. 

Kate White

Senior Associate

Kate White

Senior Associate

Consumer Psychology and Behavioral Science

Ph.D., MA

Kate is a professor at the Sauder School of Business, UBC, whose background in psychology and marketing allows her to focus on uncovering behavioral insights and facilitating positive behavior change.

Andrew von Nordenflycht

Adviser

Andrew von Nordenflycht

Adviser

Strategic Decision-making and Behavioral Economics

Ph.D.

Andrew is an Associate Professor of Strategy at the Beedie School of Business with experience working as a management consultant with the Monitor Group.

Maria Goncharova

Senior Associate

Maria Goncharova

Senior Associate

Design Thinking & Research

MDes

Maria is a multidisciplinary design researcher and educator. She is interested in the convergence of ecology, activism, and social structures & creating engaging frameworks and experiences that are socially-beneficial and environmentally resilient.

Kimberly Alexander

Senior Associate

Kimberly Alexander

Senior Associate

Instructional Design and Curriculum Development

MA

Kimberly has worked in post-secondary education for over 20 years as both a professor and instructional designer and has a strong background in educational development. In addition to an MA, she has earned a Graduate Diploma in Instructional Design and currently working towards a Master’s Degree in that field.

Keir Peterson

Senior Associate

Keir Peterson

Senior Associate

Healthcare and Behavioral Science

MD, MSc 

Keir combines ten years as an emergency physician and educator with formal training at the London School of Economics in Behavioral science and decision-making.

Rob Bulford

Associate

Rob Bulford

Associate

Behavioral and Decision Sciences

MSc 

Rob holds an MSc in Behavioral and Decision Sciences from the University of Pennsylvania and has strong experience in management consulting. Rob is passionate about generating and applying behavioral insights to real-world problems that result in lasting behavioral change.

Vinayak Sharma

Associate

Vinayak Sharma

Associate

Applied Micro and Behavioral Economics

MSc 

Vinayak holds an MSc in Behavioral Economics from the University of Warwick and is interested in understanding how values are accumulated during decision making and the underlying behavior change in the social environment.