The power of behavioural economics to predict our complex human decisions is undeniable and its now an essential part of building successful innovation. Adam and the bethink team helped us dive beyond the pop-science, deep into the research; they rapidly evaluated our project, provided evidence based insights and led us to immediate decisions on the most effective routes forward. These guys are smart, their ability to help look at human behaviour through this different and very powerful lens is extremely valuable to us!

Joseph Santry, Innovation Director at lululemon Athletica

We started working with bethink this year, they are supporting us through change management and developmental evaluation as we partner on health system improvement through the implantation of Primary Care Networks in Rural BC. Adam and his team have been invaluable in our work being able to keep a connection between the big picture and practical next steps. I believe innovation occurs at the edge and the process and tools we are developing with bethink will help us discover as well as scale and spread that innovation.

Ray Markham, Executive Director at Rural Coordination Centre of British Columbia

Cognitive bias and fallible decision-making are inherent – it’s just part of what makes us human. Our training session with bethink helped us understand why this happens, to recognize its occurrence and apply a simple framework for guiding our choices – all based on solid evidence drawn from the field of behavioural economics. Thanks for a fascinating and fun day of learning that leaves us with behavioural insights for our own team and to share with others working to improve care!

Shari McKeown, Director: Learning & Capability Development; BC Patient Safety & Quality Council